John Gruber made an excellent and compelling argument for avoiding certain terms when describing the hateful, nationalist, far right party running the United States currently, and instead suggests we all do what we can to ensure the names they call themselves end up just as stigmatized.
Our goal should not be to make fascist or Nazi apply to Trump’s movement, no matter how well those rhetorical gloves fit his short-fingered disgustingly bruised hands. Don’t call Trump “Hitler”. Instead, work until “Trump” becomes a new end state of Godwin’s Law.
The job won’t be done, this era of madness will not end, until we make the names they call themselves universally acknowledged slurs.
“MAGA” and “Trumpist”, for sure. “Republican”, perhaps. Make those names shameful, deservedly, now, and there will be no need to apply the shameful names of hateful anti-democratic illiberal failed nationalist movements from a century ago. We need to assert this rhetoric with urgency, make their names shameful, lest the slur become our name — “American”.
I mostly agree.
We should use caution when calling Trump Hitler or liken his heinous coalition of racists and billionaires to the Nazi party. While inarguably very similar, these assholes are so obviously not the same as those assholes that anyone saying they are risks immediately losing all credibility with most audiences.
Where I disagree is that I think we should still call them fascists. Not only is that who they are, I believe that avoiding the term for over a half century has played some part, however small, in how we got here. Disallowing the term created a world where modern fascism couldn’t exist, which in turn dulled our ability to perceive it as a threat to the extent that fascists could basically hide in plain sight. I wrote about this a couple of times on social media. Here’s a version I wrote in response to Casey Liss on Mastodon:
I’ve been thinking that American culture doesn’t have antibodies for fascism because of our internalized narrative (fascists are the jerks we beat up in WW II), and also because those jerks were so openly evil and so soundly defeated that we’ve largely retired the label “fascist” when describing autocratic governments. We let the ruling party in China self identify as communist and vaguely call Putin a dictator even though both seem more fascist than not to my layman eyes.
Instead we’ve been given a healthy dose of anti-communism vaccines. This isn’t entirely nefarious because communist autocracy was truly the much bigger ongoing threat to our freedoms coming out of WWII. That said, how many times have you seen a good idea (*cough* universal healthcare) get soundly rejected because “that’s socialism” and compare that to the mainstream’s non-reaction to actual fascists currently attempting to do terrible fascists things today.
That’s not to say I think we should only or even primarily call them fascists. We absolutely should do what we can to help Trump and his MAGA cronies own goal themselves until their names also become synonymous with evil and cartoon villainry, but we should also keep calling them what they are. They are fascists. We should get comfortable using that label, not just for the fascists we’re dealing with today, but as practice to label tomorrow’s fascists before they rise to power and infamy.



